For this project I decided to redo the brand "Pringles" basically pretend that it was a new brand that was gonna come up in the market!

   

My first thought was the logo. I wanted to incorporate a mascot like the original has but make something different, so I decided to go with a duck since it's a common thing for pringles buyers to use two chips to make a duck beak as you can see in the moodboard bellow. I also tried to make the beak look like the chips so that it had the effect that I was referring to earlier.

For the packaging I wanted to make something fun but quite modern at the same time so I decided to go with a sky theme as you can see and each sky represents each flavor. The regular blue sky is used for the original pringles and the sunset for the cheddar flavor to match the color of the cheese (the same would be done for other flavors of the brand, like for example a black / midnight sky for a truffle flavored chip.